DICK’S — Night at The Fulfillment Center
The first year worked so well they wanted to do it again. But this time show off their cutting edge technology in their fulfillment centers. So we crafted a sequel that had the products jailbreaking to gift themselves to a child.
And we paired it with a big commitment, just like the characters in the film, we would also give 10,000 gifts of sport to kids across the country. Because Dick’s believes sports make people better.
Directed by Shawn Levy
Edited by Jeff Ferruzzo
Created with Jeremy Straight, Seth Jacobs, & Chad Hopenwasser
VFX by MPC
Extending the campaign in-store
We again used our gang of characters from the film for in-store signage.
Stop motion products go TikTok
We wanted to up the ante for our 2nd round. So for year 2 our additional stop motion animations took on social dances found on TikTok to give them some fresh relevance. These were used in social and digital. 💯
