With the current trends of sportswear and the way teens were putting together fits, Dick’s was uniquely positioned as a place that had all the cool items to put together for your first day fit. Our brief was to appeal to cool teens who had never considered Dick’s as a place to put together cool fits.

Our answer was to gather a bunch of teen influencers and give them free reign on the store for a night. Putting together as many fits as they could and capture all the content in a mix media way using the graphic nature of the store as a backdrop.