ALBERTSONS — Sincerely Health

Albertsons’ purpose is to bring people together around the joys of food and to inspire well-being. This project was all about the latter half of the sentence, inspiring well-being.

Albertsons had developed a new digital health and wellness platform designed to help you eat better, move more and live healthier, all while earning rewards along the way. It connected your pharmacy needs with nutritional goals and gave you a dynamic Health Score that changed based on a slew of criteria the app tracked. It also was a way for customers to engage more regularly with the brand ecosystem, because as research showed, if customers were digitally engaged they were more loyal.

Our insight was that often change is brought about by small incremental steps. Small daily decisions to be a little better. A self-awareness that sometimes you’ll slip up, but the next time try to be just a little bit better.

The brand book

Sincerely Health was a new product, and needed a whole identity system built around it. It needed to borrow pieces of the larger brand identity but also be unique on its own. We built a strategy and identity system for it that would be used across the network. Below is a small sample of the brand book we created.

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Created with Garrett Chase, Edriana Tavarez & Keller Grimmer

Directed by Spencer Creigh

Short formats

We created :15s and :06s that spoke to specific details of the app. These were created for online and social in different aspect ratios to fulfill a slew of media placements.

Cinematography by Dustin Lane

Created with Mollie Coyne, Josh Clayton, Stephen Mendonca, Craigh Schlesinger & Tori McMahan

Social & digital

One of the many challenges with the Sincerely Health platform was that it was a tab within an existing app. So we needed to create very informative social & digital that helped explain what and where it was. And we made lots of them. Here’s a sample of some of that work.

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Paid Social - Nutritional Insights A alt_.png

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Paid Social - Nutritional Insights B alt_.png

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Custom illustrations

We created lots of custom illustrations to be used in the app itself and in all of the communications. Many of which were meant to show off features of the app.

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Email

A small sample of the marketing emails we created to provide information about the platform and encourage sign-ups.

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And much much more

As you can see we continued to create collateral for the product. Business cards and Zoom background templates for those on the Sincerely Health team, Powerpoint presentation templates, more digital assets, audio, podcast live reads, the works.